Shaping the Future of Media, One Innovation at a Time
For those who want more than headlines—to understand the vision, leadership, and strategy behind three decades of media transformation in the MENA region.
Quick Highlights
- 90+ broadcast facilities under my leadership with 99.9% uptime
- Founded the Cinematic Restoration Center (CRC), preserving Arab cinema in 4K digital precision
- Designed studios & workflows for MBC, Rotana, CBC, Al Kahera Wal Nas, ON TV
- Consultant & system integrator (1999–2018): Delivered advanced technical projects for broadcasters & production houses
- Founded Codex Media, delivering end-to-end production & post-production
Innovation meets execution. Technology empowers creativity. Systems are scalable, resilient, future-ready.
Insights from NAB Show, Applied to Your Roadmap
I design modernization roadmaps enriched by insights from global industry events, including regular attendance at NAB Show Las Vegas. This ensures every strategy I deliver is both practical today and aligned with the innovations shaping tomorrow.
Vision & Thought Leadership
The media landscape is evolving faster than ever. Success belongs to those who anticipate change, adapt quickly, and build with purpose.
I focus on:
- Digital transformation for media operations
- OTT readiness and next-generation content distribution
- The role of AI in content production
- Building lean, resilient broadcast ecosystems
Explore my latest insights in the [Articles] section.
Career Milestones
Egyptian Media Production City (2001–Present)
- Launched continuous studio modernization programs, upgrading at least one major facility annually
- Directed studio integration and operations for high-profile productions including Who Wants to Be a Millionaire, Deal or No Deal (MBC), Hala Show, and Jana El Hawa (Rotana)
- Founded and led the Cinematic Restoration Center (CRC), digitally restoring Arab cinematic classics in 4K
Codex Media (2008–2014)
- Founded & scaled a private media production and technical services company
- Directed full production pipelines for entertainment programs, documentaries, and promos
- Delivered post-production, editing, and broadcast optimization solutions for top-tier clients
Consulting & System Integration (1999–2018)
In parallel with my leadership roles, I worked as a consultant and system integrator for regional media organizations and production houses. For nearly two decades, I was entrusted to design and deliver projects that modernized facilities and elevated production standards.
- Designed & delivered advanced broadcast and production systems tailored to organizational needs
- Integrated workflows across studios, post-production, and live environments for seamless operation
- Migrated facilities from analog to digital during a critical era of industry transformation
- Optimized system performance and reliability, ensuring high-quality outputs and uninterrupted operations
- Advised leadership teams on modernization strategies, vendor selection, and cost-efficient infrastructure design
These engagements strengthened my role as a trusted advisor, extending my impact beyond in-house leadership to shape the broader media ecosystem.
Selected Projects
- Studio Integrations: From concept to delivery, designed complex broadcast ecosystems
- Live Productions: Ensured flawless technical operations for high-profile shows
- Restoration Initiatives: Safeguarded cultural heritage with advanced digital pipelines
- Advisory Engagements: Guided broadcasters and production houses through modernization
Behind the Strategy
While my leadership is grounded in systems and structure, my approach is people-first. Real transformation happens when:
- Teams are empowered
- Talent aligns with purpose
- Trust and collaboration are built into every workflow
This mindset has shaped my journey as General Manager, Technical Director, Consultant, and Founder—and continues to guide how I envision the future of technology, content, and collaboration.